Evaluating User Acceptance of Online Banking Information Systems: An Empirical Case of Pakistan
نویسنده
چکیده
Pakistan banking sector has gone through tremendous technological changes and launched Online banking Information System (OBIS). However, the literature reports that users are uncertain and indecisive to accept and use the system. Therefore, it generates interest for further research to explore the factors behind users’ reluctance to accept and use OBIS. The literature suggests that there is limited research in developing economy such as Pakistan. The purpose of this research is to extend knowledge regarding factors that influence users’ acceptance of online banking information system in the light of Technology Acceptance Model (TAM). To explore the factors that influence users’ acceptance of online banking information systems, quantitative research in the form of questionnaire survey will be conducted to meet the objectives of the research. The sample of survey will be customers and users of online banking system. This research anticipates contributing to literature on electronic banking in the context of Pakistan; a model of factors that influence users’ acceptance of OBIS.
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